How to Avoid a Common Product Mistake Many Teams Make
I’ve been involved with technology product design in one form or another for nearly 25 years and seen one mistake consistently repeated. The single biggest mistake most product teams make is building technology for what they believe the user would want rather than what the actual end-user needs. From the experience in my earliest days […]
Design for the Novice, Configure for the Pro
I recently wrote about my philosophy of minimalism that “less is more” with the mantra “when in doubt, leave it out.” I’ve had a long-standing rule of thumb in product design, which I call “design for the novice, configure for the pro.” I started saying this back in 2001/02, long before the era of Web […]
