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Browse: Home / Usability testing

Usability testing

How to Avoid a Common Product Mistake Many Teams Make

How to Avoid a Common Product Mistake Many Teams Make

By Mark Suster on October 16, 2013

I’ve been involved with technology product design in one form or another for nearly 25 years and seen one mistake consistently repeated. The single biggest mistake most product teams make is building technology for what they believe the user would want rather than what the actual end-user needs. From the experience in my earliest days […]

Posted in Application Software, Entrepreneurship, Featured Posts | Tagged Entrepreneurship, Power user, Product design, Startup Advice, startups, Usability testing, vc funding, venture capital | 2 Responses

Design for the Novice, Configure for the Pro

Design for the Novice, Configure for the Pro

By Mark Suster on November 22, 2010

I recently wrote about my philosophy of minimalism that “less is more” with the mantra “when in doubt, leave it out.” I’ve had a long-standing rule of thumb in product design, which I call “design for the novice, configure for the pro.”  I started saying this back in 2001/02, long before the era of Web […]

Posted in Application Software, Featured Posts | Tagged ajax, Design, Product design, Quora, Startup Advice, Tech Market Analysis, Usability testing, web 2.0 | 1 Response

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