Customer and Company Value, You Must Define Both
In my presentations I oftentimes reference a quote from Gartner which says the following: “By 2010 more than half of companies that have established an online community will fail to manage it as an agent of change, ultimately eroding customer value. Rushing into social computing initiatives without clearly defined benefits for both the company and […]
What is this “Momentum” of Which You Speak?
A meeting with an entrepreneur last Friday reminded me of the most frustrating and overused feedback entrepreneurs receive from VCs: Talk to me when you have “momentum”; or I need to see some “traction” first. With more and more VCs looking to make later stage investments, entrepreneurs are receiving this feedback more than ever. You can […]
