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verganti

Three Models for Applying Customer Feedback to Innovation

Three Models for Applying Customer Feedback to Innovation

By Hutch Carpenter on March 24, 2010

Customers have always been core to companies’ existence. An obvious statement for sure. Customers are the source of cash flow, and have historically been thought of in marketing and transactional contexts. But in recent years, we’ve seen the rise of a new way to consider customers. As vital influencers of company activities and strategies. Two […]

Posted in Strategy | Tagged communities, ideas, innovation, innovation management, open innovation, scrm, Social CRM, starbucks, Uncategorized, verganti | 1 Response

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