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Browse: Home / Voice of the Customer

Voice of the Customer

Collecting and analyzing jobs-to-be-done

Collecting and analyzing jobs-to-be-done

By Hutch Carpenter on January 17, 2014

via the Daily Mail I’ve previously written about collecting jobs-to-be-done from customers. Because I was analyzing a broad topic across the entire innovation lifecycle, it was a good way to get a breadth of insight. However, it doesn’t work as well in the more common situation for product managers and innovators: analyzing a specific flow. […]

Posted in Featured Posts, Trends & Concepts | Tagged brown paper, Capgemini, customer insights, customer interviews, customer needs, jobs to be done, jtbd, mba, self-driving cars, Voice of the Customer

What’s your view on customers’ value to innovation?

What’s your view on customers’ value to innovation?

By Hutch Carpenter on July 27, 2012

More and more, customer-centricity is becoming a thing. As in, an increasingly important philosophy to companies in managing day-to-day and even longer term planning. In comes in different forms: design thinking, social CRM, service-dominant logic, value co-creation. But it’s not pervasive at this point. Companies still are spotty on how much they integrate customers into their processes. […]

Posted in Business, Featured Posts | Tagged customer centricity, customer insights, customers, innovation, mba, voc, Voice of the Customer | 1 Response

Storming the Castle Chapter 2: How I Gave Up Finger Painting and Decided to Develop a Category.

Storming the Castle Chapter 2: How I Gave Up Finger Painting and Decided to Develop a Category.

By Guest Authors on June 2, 2010

Folks here’s an excerpt from Chapter 2.   Enjoy. Comments as always are welcome. Arts and Crafts Time Is Over Well that’s what you’re CMO should be saying.  Look, time and time again, marketing has been relegated  to the tail end of a GoToMarket (GTM) strategy — the arts and crafts aspects of marketing, which is […]

Posted in Marketing | Tagged choice modeling, ebook, GTM Strategy, marketing, storming the castle, Voice of the Customer | 2 Responses

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