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Hire the Right Type of VP Marketing — Or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them

Hire the Right Type of VP Marketing — Or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them

By Jason M. Lemkin on February 5, 2013

Apologies to all those to whom this is already well known.  But, I know many of you have never hired a head of marketing before.  And as soon as you get your MSP (Minimum Sellable Product) out the door, and you’ve got your first 10 customers under your belt — you’re probably going to want […]

Posted in Entrepreneurship, Featured Posts, Marketing | Tagged brand, corporate marketing, demand gen, Entrepreneurship, marketo, saas, startups, vp marketing

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