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Browse: Home / Wendy Lea

Wendy Lea

Marketing: Community emerges as a source of customer 'truth'

Marketing: Community emerges as a source of customer ‘truth’

By Michael Krigsman on October 9, 2013

During a recent CxOTalk conversation with Wendy Lea, CEO of Get Satisfaction (disclosure: I am an advisor), we discussed the value of online communities in brand marketing. Although support organizations have long used communities to improve customer service and reduce costs, the relationship of community to marketing is particularly interesting. You can view the entire discussion […]

Posted in Featured Posts, Marketing | Tagged #cxotalk, customer relationship management, customer service, get satisfaction, Wendy Lea

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