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Browse: Home / wisdom-of-crowds

wisdom-of-crowds

Diversity and Innovation - Improve the Person, Improve the Idea

Diversity and Innovation – Improve the Person, Improve the Idea

By Hutch Carpenter on May 19, 2010

A key aspect of the next generation of innovation is the ability to tap a much larger set of minds in pursuit of valuable ideas. This draws quite heavily from the realms of Enterprise 2.0 and crowdsourcing. The historic method of innovation relied exclusively on a designated few. Now we’re seeing companies recognizing a missing […]

Posted in Enterprise | Tagged communities, crowdsourcing, innovation, wisdom-of-crowds | 1 Response

Four Models for Competitive Crowdsourcing

Four Models for Competitive Crowdsourcing

By Hutch Carpenter on February 4, 2010

Crowdsourcing is heating up in terms of corporate interest. Pepsi’s decision to skip the Super Bowl in favor of a crowdsourced ideas initiative – Pepsi Refresh – is an example of the interest in the market. Digital strategy, marketing and design firm Last Exit called crowdsourcing a top digital marketing trend for 2010. Contests are […]

Posted in Enterprise | Tagged communities, crowdsourcing, innovation, open innovation, pepsi, wisdom-of-crowds

ComMetrics on Crowdsourcing Innovation: You’re Doing It Wrong

ComMetrics on Crowdsourcing Innovation: You’re Doing It Wrong

By Hutch Carpenter on December 10, 2009

ComMetrics is a social media analytics company, a division of CyTRAP Labs GmbH. ComMetrics is well-known in the industry, including its FT ComMetrics Blog Index. The company published a useful piece, Crowd-wisdom fails businesses. The basic premise is that crowds do not innovate. It’s useful, because it contains both truths and misconceptions about the role […]

Posted in Enterprise | Tagged commetrics, community, crowdsourcing, geek, innovation, wisdom-of-crowds

Crowdsourcing Ideas: Apparently Marijuana Is All California Needs

Crowdsourcing Ideas: Apparently Marijuana Is All California Needs

By Hutch Carpenter on August 28, 2009

California has several big issues that need to be tackled. Our state budget seems to perpetually be in deficit mode, with drawn-out battles for resolving the red ink. The education system, once a shining jewel in the world, now produced some of the low test scores in the country. The state infrastructure must be upgraded […]

Posted in General | Tagged california, crowdsourcing, Government, idea, innovation, marijuana, politics, wisdom-of-crowds | 3 Responses

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