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Messaging for Growth in a SaaS Business

Messaging for Growth in a SaaS Business

By Ben Kepes on May 17, 2010

I posted recently about the visit I’d made to Xactly in San Jose. As well as spending time talking about the back office processes they’d used to enable them to grow by triple digits for several years running, I spoke with CEO Chris Cabrera about the challenges that his company has faced in marketing it’s […]

Posted in Marketing | Tagged marc benioff, marketing, salesforce, xactly

Xactly – and Managing a Company Through Growth

Xactly – and Managing a Company Through Growth

By Ben Kepes on March 31, 2010

Recently, while in San Jose for the loud Connect conference, I took advantage of an offer from Zuora (see disclosure) to visit a number of different vendors – in part to look at how they’re utilized third party subscription services to power their businesses but more specifically to look at the pain points they’ve encountered […]

Posted in Design | Tagged billing, subscription, xactly, zuora | 1 Response

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